Creative leader and hands-on maker. Twenty years behind the camera — shooting, editing, directing, producing for brands from Coca-Cola and Adidas to Intel and Tesla — and the last two spent obsessively building with AI: control rooms, content-intelligence systems, and brand-voice models used on real client work every day. I point creative at the number it's meant to move, and build the systems that let a smaller team ship more of it, sharper. Most creative leaders run a brand voice or build the tooling — I do both.
Own brand identity, creative campaigns, video content, and AI-integrated marketing. Investor-facing video helped bring capital into a $3M+ pre-seed — creative output tied directly to the cap table, not just sentiment.
Founded a video production company and built it into an AI-front-end content-intelligence studio — the first layer that decides what content a brand should make next from library performance, customer signals, sales objections, and ad data, then hands the brief to human production. Client work: Lumos Helmet, Curology, MasterClass, Construct Education, CitizenShipper, Vicarius, TigerTough — plus promotional content via one of Gary Vaynerchuk's agencies and work for Jocko Willink's Echelon Front. Earlier marquee work: Facebook, Adidas, Coca-Cola, Intel, Tesla, R+Co, and Amy Jo Martin.
Founded and launched a hyper-local AI implementation service for small businesses in Middle Tennessee: live AI voice receptionist, smart review management, custom chatbots, and competitive-intelligence dashboards — production AI systems built and run end to end.
The first AI front-end to a content service: pulls customer comments, sales objections, ad performance, review patterns, and existing footage, then synthesizes which videos a brand should make next and hands the brief to production — keeping voice consistent as output scales. In active client use.
Played a lead creative role on the team — central to story and production — as the channel grew from roughly 8,000 to roughly 350,000 subscribers. The cleanest single proof of building an owned audience from a near-standing start.
Founder partnerships and investor-facing video built to bring capital into the room. Creative output tied directly to the cap table.
Full brand system and live product: heritage-mule story, local-trust positioning, eight vertical landing pages, AEO pages targeting AI agents, and a live AI phone receptionist. Custom domain on Netlify.
Free video-audit tool built as a serverless Netlify function with a Gemini analysis pipeline; scores a video across eight categories and emails a branded report. Brand, product, and AI workflow shipped end to end.
Owned concept-to-delivery. Produced for Facebook, Adidas, Coca-Cola, Amy Jo Martin, Intel, and R+Co. Shot and edited rare interview footage of WWII survivor Louis Zamperini (then ~92, with very limited access granted) — work the team behind Angelina Jolie's Unbroken later licensed for the film's publicity tour and home release. Edited three award-winning feature documentaries plus his own, 500 Feet Ahead (distributed on Amazon Prime).
Oversaw all in-house video, leading a team of 7 and a ~75-person volunteer crew. Ran a digital campus reaching 10,000–15,000 engaged people weekly across live and pre-produced content.
Led a full-time production staff of 9 and a 100+ volunteer team — 8 weekly services, 3 national conferences a year, a 15,000-kid summer camp, TV programming, and a Christmas event reaching 50,000 attendees.
Hired to build a video/film department from scratch at a radio-first media org: content strategy, gear, studio spaces, hiring, and production.
Stack: Claude · OpenAI · Gemini · Netlify · Apollo · Mixmax · Buffer · Retell AI · Air · Motion · Fireflies · Shopify · Klaviyo